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Dashboard Detail – Link Page Analytics

Overview

The Overview section summarizes the overall performance of your selected Link Page.

  • Total Page Views: The total number of times your Link Page was opened. Multiple visits by the same user are counted.
  • Unique Visitors: The number of distinct people who visited your page, counted only once per user.
  • Engagements: The total interactions on your page, such as link clicks or button taps.
  • Click-Through Rate (CTR): Shows how engaging your page is by calculating the percentage of people who clicked a link compared to the total views.

Use this section to quickly evaluate the effectiveness of your Link Page and identify whether visitors are engaging with your content.

Daily Views

The Daily Views chart displays how many times your Link Page was opened each day.

  • Helps you spot traffic spikes or drops on specific days.
  • Useful for tracking the impact of promotions, campaigns, or content you post on social media.
  • Lets you identify patterns (e.g., weekends performing better than weekdays).

Use this metric to measure the success of campaigns and adjust your posting schedule for maximum visibility.

Engagement by Device

The Engagement by Device section shows whether your visitors are using mobile or desktop devices.

  • Mobile Traffic: Percentage of users accessing your page via smartphones or tablets.
  • Desktop Traffic: Percentage of users accessing your page via computers.

This breakdown helps you design better experiences. For example:

  • If most visitors are on mobile, you should optimize button sizes, layouts, and loading speed for smaller screens.
  • If desktop traffic is high, focus on a wider layout and longer content.

The Button / Link Performance table shows detailed engagement metrics for every button or link on your Link Page.
For each button or link, you can see:

  • Button/Link Name: The label or title of the link.
  • Total Clicks: How many times visitors clicked on the link.
  • Unique Clicks: The number of distinct users who clicked the link (each user counted only once).
  • CTR per Link: Percentage of page visitors who clicked that specific button compared to total page views.


This section helps you:

  • Identify which buttons or links drive the most engagement.
  • Compare the performance of different offers or destinations.
  • Optimize the order or visibility of links to maximize clicks.