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Dashboard Analytics – Link Pages

Top Metrics

The Top Metrics section highlights the most important performance indicators of your Link Page at a glance. It provides both quantitative and qualitative insights into how effectively your page attracts and engages visitors.

Metrics Included:

  • Total Page Views – The total number of times your Link Page was loaded in a browser. This counts all visits, including repeat visits from the same user.
  • Unique Visitors – The total number of distinct users who visited your page. Unlike Page Views, this metric only counts each user once, regardless of how many times they returned.
  • Total Link Clicks – The total number of times users clicked on the links/buttons embedded within your Link Page. This represents direct engagement with your content.
  • Click-Through Rate (CTR) – A percentage showing how many of your page viewers clicked a link. It is calculated as:
  • CTR helps you measure how compelling your Link Page content and design are at driving action.

Use Case:
Use this section to get a quick health check of your Link Page. If Page Views are high but CTR is low, you may need to adjust your call-to-action (CTA), link positioning, or overall page layout.

Performance Over Time

This section tracks the daily performance of your Link Page. By visualizing data over time, you can understand audience behavior, detect patterns, and measure the effectiveness of campaigns.

Metrics Shown:

  • Daily Page Views – The number of times your page was viewed each day.
  • Daily Link Clicks – The number of clicks generated from your page each day.

Insights Provided:

  • Identify traffic peaks and drops.
  • Measure the impact of marketing campaigns, promotions, or social media pushes.
  • Understand audience activity patterns (e.g., weekdays vs weekends).

Use Case:
If you run a limited-time promotion or social media campaign, this graph helps you confirm whether it increased visits and engagement.

Engagement by Browser

This component breaks down visits to your Link Page by web browser type. Visitors may use Chrome, Safari, Firefox, Microsoft Edge, or other browsers.

Why It Matters:
Different browsers can display web content slightly differently. Knowing your audience’s browser preference ensures you prioritize compatibility and optimization for the most commonly used platforms.

Use Case:
If the majority of users visit via Safari (common on iOS devices), ensure your page design is mobile- and Safari-friendly.

Engagement by Country

This section provides a geographic distribution of your audience. It shows which countries your visitors are located in and how they interact with your Link Page.

Insights Provided:

  • Audience geolocation trends.
  • Regional differences in engagement (clicks vs views).
  • Opportunities to tailor messaging, offers, or campaigns by market.

Use Case:
If a large portion of visitors come from a specific country, you might consider localizing your content or running region-specific promotions.

Engagement by Device

This section highlights whether your visitors are browsing on mobile devices or desktop computers.

Metrics Shown:

  • Mobile Visitors – Traffic coming from smartphones or tablets.
  • Desktop Visitors – Traffic coming from laptops or desktop computers.

Why It Matters:
Understanding device usage is critical for design and user experience (UX). If the majority of users are on mobile, you should optimize for responsive layouts, faster loading times, and touch-friendly interactions.

Use Case:
A page with 80% mobile traffic should prioritize mobile-first design, ensuring links and buttons are easy to tap.

This section allows you to compare multiple Link Pages you have created. It consolidates performance data across all pages in a single table or chart.

Metrics Shown Per Link Page:

  • Page Views – Total visits to each Link Page.
  • Unique Visitors – Distinct individuals who viewed the page.
  • Link Clicks – Total clicks generated from each page.
  • CTR (Click-Through Rate) – Effectiveness of each page at converting visits into clicks.

Use Case:
This section helps you identify your best-performing Link Pages. You can then replicate successful layouts, content strategies, or calls-to-action across other pages.

Summary

The Dashboard Analytics – Link Pages is designed to give you both a high-level overview and detailed insights into your Link Page performance. By combining traffic metrics, engagement trends, device/browser usage, and geographic insights, you can:

  • Measure success more accurately.
  • Optimize content and design for your audience.
  • Make data-driven decisions to grow engagement and conversions.