Automation Usecase

1. Promotional Campaigns & Discount Codes

Scenario: You’re running a sale or special offer on your product.

How it works: In your Instagram caption, prompt followers to comment on a keyword like SAVE20 or DISKON15.
Lihat.ai automatically sends a DM with the promo code and a link (to a product page or AI-generated landing page).
Benefit: Instant access boosts conversions and no need for manual message handling.
Industry Insight: Brands using Manychat’s comment automation saw improved conversion because customers receive offers quickly and directly a common strategy among ecommerce marketers

Scenario: You want to run a giveaway to grow engagement or collect leads.

How it works: Ask followers to comment on a keyword like GIVEAWAY ENTRY on a post.
A DM is automatically sent confirming their entry and optionally asking for further info (like email).
Benefit: Automates the signup process, making tracking and lead collection seamless and error-free.

Scenario: You want to share valuable content—like a recipe, free guide, or PDF download.

How it works: In the post caption, instruct followers to comment on a keyword (e.g., MEATBALL or GUIDE).
Upon comment, they receive a DM with a link to download the resource.
Benefit: Bypasses Instagram's link restrictions in captions—users receive the content directly in their DMs.
Real-World Example: NYT Cooking used this tactic followers commented “meatball” to receive recipes via DM. It drove traffic and engagement, though some creators criticized its transactional feel.

Scenario: You’re collecting leads and want to gather information efficiently.

How it works: Followers comment INTERESTED, triggering a DM sequence that asks qualifying questions or shares a signup link.
Benefit: Automates lead funnel management, saving time and reducing manual follow-up.
Industry Insight: Vista Social notes systems like this can help 24/7 lead capture, improve initial contact speed, and segment prospects automatically

Scenario: You want to handle common queries like pricing or shipping details.

How it works: Followers comment a keyword such as SHIPPING or PRICE, initiating a DM with a saved reply that answers the question.
Benefit: Improves responsiveness and reduces repetitive manual replies.
Best Practice: Vista Social recommends pairing this with escalation options like “DM SUPPORT” to transfer complex inquiries to humans

Scenario: You want to acknowledge first-time commenters and deepen connection.

How it works: Ask users to comment HELLO or JOIN—triggering a DM that thanks them and introduces your brand or community.

Benefit: Boosts follower loyalty and engagement with personalized outreach.

Use specific keywords – This ensures DMs are sent only to engaged users, not triggered accidentally.
Include a CTA button – Use button or card templates to make it easy for users to click and interact.
Apply slight timing delays – Adding a 10–30 sec delay makes the DM feel personal and less robotic.

Monitor analytics & iterate – Track DMs sent, DMs read, and CTRs to refine messaging and timing. Lihat.ai supports this natively.